- Black Friday Concept 2019


It was time for the biggest sales event of the year, Black Friday! The brief, dare to think different.

Chillis target group is females 35-60, that loves to decorate their home and have a high interest in home furnishing.

How might we make an eye catching and "want to have" Black Friday campaign for Chillis target group, 

that dare to stand out form all black communication?

All works © Ann Rubin 2020.